In this article, you’re going to find out why influencer marketing will catapult your brand into success. We’ll also take a look at the advantages and disadvantages of this compelling marketing strategy.
Since I’ve been working with businesses in various industries, I’ve been able to figure out which marketing strategies will charge consumers into visiting any brand. My marketing consultation services have helped businesses of all shapes and sizes find their target audiences.
We’re going to look at why influencers have authority, and we’ll touch on why this practice will help build good search engine optimization (SEO). We’ll also get into why social media influencers are a useful way to get around ad-blocking technology. Before we get into the details about influencer marketing, let’s dive into why this marketing strategy offers undeniable benefits for your company.
Build a Better Business With Influencer Marketing
When a business needs more leads, the majority of owners turn to advertising and marketing strategies. Putting all of your company’s resources into advertising is a risky maneuver because an ad campaign might not pay off.
If you invest in traditional marketing strategies, you’re going to need more money to pay for magazine ads, billboards, and other high-dollar items. Traditional techniques are hard to track, and they yield mixed returns.
When you work with an influencer to market your business, you will be able to gain traction at bargain prices. With sophisticated digital marketing tracking technology, you’ll be riveted by knowing exactly how many impressions of your business have been made.
If Influencers Have Authority, It’s Good for SEO
SEO is one of the easiest ways to jumpstart your lead generation endeavors. If you have good SEO working for your business’ website, you’ll be appearing on more relevant searches conducted by consumers, so people will organically find your website.
However, so many of the busy business professionals in this world don’t have time to learn about every SEO technique under the sun. You need to get people to discover your brand without spending months typing up social media ads.
The trick is to get people excited about your brand, and you need someone influential to shout about it. Hiring an influencer to post about your brand on social media will dazzle the audience that you want to attract.
This Social Media Marketing Tactic Will Get Through Ad-Blockers
If you’re trying other advertising techniques, you might be surprised to find that your digital ads aren’t returning the results you expect. Running a pay-per-click campaign works if the user is able to see ad banners.
If you are running a business whose audience is intelligent, then your target audience might be using sophisticated ad-blocking technology. It’s easy to find this type of technology on most browsers, and a vast majority of consumers know how to use ad-blockers.
When your ads are getting blocked by ad-blocking technology, you need a way to get to your audience. Influencers don’t appear as advertisements. These individuals are being followed at will by people that might be interested to hear about your brand.
What Is Influencer Marketing in 2020 and Beyond?
In case you’re still wondering, influencer marketing is when you pay an individual or brand to mention your company, your company’s products, or your services.
Ordinarily, you will need to pay the influencer for their authoritative service. The influential party might mention your company in a post on their social media profile, or they might make a video about your products.
The Advantages and Disadvantages of Influencer Marketing
Pro: The cost of paying for an influencer is way lower than traditional marketing techniques.
Pro: You might be able to pay an influencer by giving away your product or service to them.
Con: Even if someone has a massive following on social media, there is no guarantee that their audience will click through to your website.
Con: You will need to conduct a lot of research to find the right influencer that interacts with your target audience.