Former Assistant Athletic Director Promoted

Athletic director Brad Teague made Matt Whiting the new athletic director for external relations due to his success in reaching out to donors and alumni for support for athletic affairs at UCA.

Whiting served as UCA’s assistant athletic director for the past two years prior to this promotion. Teague said the qualities that Whiting works with has brought success for the athletic department’s outreach goals.

“He brings great leadership qualities of work ethic, integrity and professionalism,” Teague said. “Matt understands how to communicate with our donors and enjoys tying alumni back into UCA.”

Whiting will be responsible for overseeing areas such as sponsorships, ticketing and marketing. Marketing goals will begin with UCA’s Director of Marketing and then continue through Whiting.

This promotion enjoins with the athletic department’s newly formed leadership team to promote UCA globally.

The team includes Teague, senior associate athletic director Darrell Walsh, associate athletic director for media relations Steve East, associate athletic director for compliance Natalie Shock and Whiting.

Teague said the team will be looking at long-range plans.

Teague said he has three guiding principles for the work of the athletic department: providing an outstanding student-athlete experience, providing a great fan and donor experience and ensuring all operations present a first-class image.

Over the past two years, UCA Athletics has seen records in external revenue, increases in private fundraising for both the annual fund and major gifts given and corporate sponsorships.

Whiting said this success came from engaging donors in an exciting experience and telling the story of UCA Athletics, players and coaches.

“We want to hear the stories of our former student athletes, alumni and friends, and really let them know what they are investing in, as well as the impact their gift has on over 400 UCA

student athletes,” Whiting said.

This strategy helped UCA to get more than $374,000 in cash and gift-in-kind contributions last year through the Purple Circle fund. The total number of donors was 372.

“We are focused on building strong relationships with our fans and donors,” Whiting said.

Photo by Lauren Swaim

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