Every entrepreneur starts a business to maximize their profits. Both online and offline companies have the potential to hit their sales target. However, some are successful in hitting their targets while others fail to. The difference between the two factions is the strategy that each employs. In this article, we will look at how to increase your e-commerce sales to hit your set target.
Online stores rely on the traffic visiting their websites and the rate of converting the traffic into sales to boost their sales. Here are five excellent e-commerce marketing tips to boost your sales.
1. Take Advantage of Social Media Platforms
Social media platforms are reported to have over 500 million dynamic users on a single day. Today both online and brick and mortar stores are going for social media platforms to market their services. The most common social media platforms that can add value to your business are:
Facebook offers you a platform to market your products and services and also run a Facebook store.
You can create Facebook ads to increase traffic on your website, easily converted to a sale.
Instagram is the fastest growing social media platform. You can use it to connect to many followers who may like your products and services. Take compelling photos of your products and post them when most of your followers are online. This will create an engagement with them, and others can even choose to share your post with their followers and groups.
Twitter works similarly to Instagram and Facebook. Create posts and share images about your business and share it with your followers. Actively follow on any conversations after that and be engaging.
In whichever social media platform, you are going to use for marketing your eCommerce business, always have time to analyze how each is performing.
2. Use of Relevant Blog Posts
The use of blog posts is an ideal way of enlightening new customers on how your products can be valuable. When going for blog posts, the content should be interesting to the reader, and it should also be relevant to your products and services.
To help your e-commerce business brand rank among the top in search engines, consider SEO articles and blog posts. Many digital marketing companies can help you in generating SEO-friendly blog posts. Semify is among the reliable companies that offer SEO services.
Contents that are valuable and relevant to your goods and services will attract more traffic to your website.
3. Ensure Your E-commerce Website User Friendly
Online consumers are looking for e-commerce stores with websites that are easy to navigate through. A user-friendly e-commerce website has the following features:
- Is mobile-friendly – Most online users access their social media accounts and other online platforms via their smartphones.
- Loads quickly – Your site visitors should not spend more than 20seconds waiting for the site to load.
- Live chat features – Customers want to feel that they are well attended to when they visit your site.
- It has a simple checkout procedure.
The features above will increase traffic and conversion rates on your e-commerce website.
4. Have Customer Reviews On a Strategic Position on Your Site
About 95% of online buyers will look out for reviews before buying any product. Placing your product reviews in a strategic position on your website will increase the conversion rate. Real-life shoppers’ reviews improve the reputation of your brand.
A strategic place for the customer reviews is above the fold on every page that has your products. This ensures that your potential buyers can see the reviews once the page loads.
5. Offer Excellent Customer Support Services
Quality customer care services can make unsatisfied clients come back for more products and services. In some incidences, potential buyers turn out to be actual buyers because of the quality customer support they receive on the website.
Improve customer support services by:
- Being quick to respond to emails and telephone calls from your current and potential customers.
- Offer live chat sessions with any visitor on your website.
- Have an online customer service desk on your site.
While it may not be possible to implement each idea in this article, you can start with either of them and analyze the impact it makes on your sales. Try other tips as you monitor your online business progress.