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(Black & White Rate/Color Rate)

Local, On-Campus, National

Local Rate – $7.00/$9.00 PCI

Local rates are only available to Central Arkansas businesses. National advertising firms are NOT eligible for local rates.

On-Campus Rate – $7.00/$9.00 PCI

On-campus rates are available to registered student organizations, academic departments, student government and other university entities. Not for commercial use.

National Rate – $12.00/$16.00 PCI


Please provide at least 5,600 copies

Single Sheet – $420.00/issue

4-8 Pages – $460.00/issue

9-12 Pages – $500.00/issue

Popular Sizes

(local price per issue – B&W/Color)

3×1 $21/$27

3×2 $42/$54

3×5 $105/$135

3×10 $210/$270 (¼ pg)

6×10 $420/$540 (½ pg)

Full Page $840/$1,080


  • A total of two static ad blocks are available on on a first-come, first-serve basis. Ads are sold on a month-to-month basis and may be updated weekly. A banner on the homepage is available for $300/month; a block on each story page (located in the sidebar) is available for $500/month. Contact your ad representative for more informaton.



The Echo offers three discounts that may be stacked. Discounts may not exceed 15% of the full advertisement cost. A 5% discount is available to all RSOs and academic departments. A 5% discount is available if the advertisement is prepaid. Prepayment must be received at The Echo’s advertising office by noon on Monday of the publicaton week. A 5% discount is available if the advertiser or agent purchases advertisements for 12 or more consecutive issues.

Publication Info

The Echo is distributed on Wednesday. The Echo prints 5,500 copies per issue. A single issue is provided at no charge to students. Advertising space must be reserved by noon on the Friday before the publication date. Late reservations will be accepted at the discretion of the advertising director and/or business manager. Space size may not be adjusted after noon on the Friday before the publication date. All artwork and/or graphics must be sent to by noon on Monday. Otherwise, space reservations will be canceled.

Publication Dates

FALL 2016

August 24, 31 • September 7, 14, 21, 28 • October 5, 19, 26 • November 2, 9, 16, 30